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Samsung: Super Bowl

Project type

Campaign

Date

Feb. 2025

In the lead-up to Super Bowl, home electronics retailers go all-in on TV promotion—enticing watch partiers with deals on the big screens they’ve been eyeing. For Samsung, it’s prime time to clear out last year’s inventory and push premium TVs at eye-catching discounts. But with the entire category operating out of the same playbook, breaking through the sea of sameness takes an all-pro effort.

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